Instagram is working on testing a new feature called “Bonuses” that will let creators earn money through their Reels.
Instagram has been investing deeply in Reels with new features and increased visibility for the short video product.
The feature was spotted by Alessandro Paluzzi who shared screenshots of it on Twitter. The screenshot provides details about how Instagram plans to offer money for Reels.
As per the first point, the feature would enable users to ‘earn bonuses from Instagram’ when they share new Reels content.
It is likely that you will need to reach certain bonus thresholds in order to claim ‘earnings’ from the program.
Instagram will also allow creators to track their earnings from within the application.
The screenshot states, “keep up to date with new bonus opportunities as they become available”. This hints that Instagram will also have some special ‘bonus’-earning opportunities.
It is not yet specified how much the company will be paying its users as part of the bonus program.
Based on the screenshots, it looks like Instagram will offer bonuses only to professional accounts. It may not be available to personal accounts. But nothing is official yet since the feature is still in testing.
Instagram is also working on the option to provide users globally to hide their like counts on posts. Facebook also plans to introduce a similar feature for its users.