The photo and video sharing platform Instagram will be combining its feed videos with its longer standalone video application, IGTV, into one unit, starting today.
The new feature will be called henceforth as Instagram Video, according to Alexandru Voica, EMEA tech comms at Facebook.
The Facebook-owned app will display a new Video tab on the app that displays all video content under one umbrella.
Facebook on October 5 announced the rollout of Instagram Video and the launch of new features on the social media platform via a blog post.
With the latest update, video previews on an Instagram feed will now be 60 seconds long.
Users can now simply upload videos up to 60 minutes long by tapping on the ‘+’ at the top right corner of the home page.Video preview on the main feed will be 60 seconds long and the length will be restricted to 15 seconds if the video is eligible for ads.
The company is also rebranding the IGTV app as the Instagram TV app and it will also continue to work like it used to.
Facebook has also modified the IGTV advertisements as Instagram In-Stream video ads. The social media giant confirmed that eligible creators can continue to monetise their long-form content, and brands can reach audiences engaging with their videos. “For businesses interested in boosting their videos to reach more people, videos must be no longer than 60 seconds in length”, the blog post added.
Feature for creating Videos More Seamless
The company also announced new features to help make creating videos “more seamless”. “We’re introducing trimming, filters, people and location tagging for all video. We love that our creator community has embraced video as a key format to tell their stories, entertain, and connect with their audiences, and we want to make it even simpler to create and discover videos on Instagram,” tweeted Voica.
The company also announced the launch of co-streaming on Facebook Gaming for its gaming video creators. “Co-streaming aims to increase discoverability for creators, encourage collaboration between creators and elevate the viewing experience for everyone,” said Voica.